Mag ad researcher Mediamark rebrands as GfK MRI
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US— Magazine measurement agency Mediamark Research & Intelligence is rebranding as GfK MRI in a move that acknowledges its ownership by the GfK Group, headquartered in Germany.
Mediamark was previously part of NOP, which was sold by United Business Media to GfK in 2005 for £383m.
Headed by CEO Kathi Love (pictured), the company is widely-known for its Survey of the American Consumer and its magazine ad effectiveness studies.
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