NEWS7 January 2011
US— Knowledge Networks has committed to increasing the numbers of young adults and Hispanics on its online KnowledgePanel.
The firm is looking to double the number of members aged 18 to 24, while Hispanic representation will rise by 40%.
After the recruitment drive, young adults will account for 9.4% of KnowledgePanel members, with Hispanics at 14.6%.
Census estimates released last month put young adults at 12.6% of the US population and Hispanics at 14.1%.
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