Kiosk-based research firm launches in UK cinema

Eworks has installed its first manned kiosk in a cinema in Kingston, London, where consumers can take part in polls, be recruited to panels, take online surveys and give feedback on films they have just seen. Biometrics measurement from Innerscope Research is also on offer.

Byrne said that the company was working with Ipsos on several projects and had “first refusal” on Innerscope’s technology, which is also used by Ipsos. After London, Byrne said the plan is to open up in Manchester and Birmingham.

Eworks was founded in the US in 1992 and now has manned kiosks in around 60 locations. In the fourth quarter this year the company is expecting to launch in France, Spain and Italy.