IODA and Next Big Sound team up for social media music tracking
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US— Independent music distribution and marketing agency IODA has partnered with social media music analytics firm Next Big Sound to link online sales with what music fans are saying on sites such as Facebook and Last.fm.
The deal will see IODA’s sales data integrated with Next Big Sound’s social media tracking platform, giving IODA clients real time access to social media buzz alongside sales figures from the likes of iTunes.
IODA CEO Kevin Arnold said: “Next Big Sound has created a groundbreaking new application that taps social media to put valuable online data about fans into the hands of our artists and labels. By integrating this application with IODA’s sales analytics, our clients can adjust their marketing strategies in real time, prioritising what may be scarce resources accordingly.”
