Institute on Asian Consumer Insight launches

Funded by the Singapore Economic Development Board and Nanyang Technological University, the ACI will help companies develop strategies for Asia through research, education programmes and industry collaborations.

The organisation has been funded to the tune of $77m for the next five years.

Companies who have already signed up to collaborate with the new institute on various projects and initiatives include Unilever, ADK, Kraft Foods, Research in Motion, and Nielsen.

Unilever’s VP for consumer and market insight BV Pradeep said: “Unilever is delighted to support ACI. We need thought leadership and insights about Asian consumers that we can use for marketing and product innovations.”