This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Wednesday, 25 November 2015

Indian advertisers and broadcasters reach agreement on TV ratings

INDIA — Advertisers, agencies and broadcasters have reached an agreement in their dispute over TV ratings data, according to reports.

Following discussions with media measurement firm TAM, the Indian Society of Advertisers (ISA), the Advertising Agencies Association of India (AAAI), and the Indian Broadcasting Foundation (IBF) have decided that TV viewership will now be reported to the media and public each week in absolute numbers, rather than percentage audience share.

However, for internal evaluation purposes – including planning and buying – advertisers and agencies will still receive percentage audience share data each week. Broadcasters will also have access to this too.

Advertisers had threatened to pull their ads from certain channels after several broadcasters unilaterally negotiated a change to TAM’s data release practices, switching from weekly to monthly reporting.


Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory What are the third and sixth letters of the word: ACCOUNTING