Australian government breaks MR spending record
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AUSTRALIA— The Australian government, led by Julia Gillard’s Labor Party, spent a record A$33m on market research in the last financial year, according to press reports.
The Australian newspaper says that in 2010-11, Gillard’s government upped its market research expenditure by 4.5% as it tried to gauge public opinion on issues such as carbon tax, broadband, gambling and tobacco packaging.
The Department of Health and Ageing reported the biggest spend of all government departments – A$6.9m, a 20% increase on the previous year when health system reform dominated Labor’s agenda.
Read the full report here.
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