The new version of Atlas, Facebook’s ad platform, has improved cross-device ad effectiveness tracking capabilities.
Developed with Twitter as part of a global partnership, the Kantar Twitter TV Ratings tool will be available from mid-October.
India leads the countries predicted to experience highest technology sales growth in 2015 according to GfK.
The majority of UK consumers (82%) pointed to Amazon as offering the best level of web-personalisation according to a study from BloomReach.
Shelly Berg has joined GfK’s Retail and Technology team as senior vice president, tracking pet retail sales.
Dean Burnett has been appointed as senior director, global panel and sampling operations for uSamp.
TV viewers in the UK watched an average of three hours, 47 minutes a day — the vast majority of which is live — according to Thinkbox’s first half review of 2014.
The Consumer Insight Centre at Queen Margaret University has launched an MSc in Dispute Resolution.
Kailash Nagdev has joined YouGov as managing director of its research services based in Dubai.
UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.
Fieldwork agency makes four appointments, including returning employee Ellie Osborne as associate director.
Localz, which uses positioning technologies including Apple’s iBeacons, WiFi and GPS to calculate a shopper’s location, has been awarded £100k in investment from JLAB.
Mobile attribution and analytics company, adjust, has announced it will re-launch in the UK market with Stephanie Pilon leading its UK sales operation.
In-app feedback tool Apptentive’s series A funding round raises $5.3m, marking SurveyMonkey’s first investment.
Consumers consider the approximate value of their personal data to businesses to be £140, according to a new study.
Infotools has made two new senior appointments by hiring Horst Feldhaeuser as global client director and promoting Chris Spence to sales and marketing director.
Advertising consortium will create scalable industry standards and solutions for global digital media and marketing industries.
WPP to partner with Blavatnik School of Government, University of Oxford and the Lee Kuan Yew School of Public Policy in Singapore.
The majority of Indian consumers are familiar with green products and believe they are better for the environment, according to research by TNS Global for DuPont’s Green Living Survey.
61% of UK charities’ 2013 £394m ad spend went on direct mail, compared to 2% on internet ads, according to research from nfpSynergy.
Digital marketing agency iCrossing and data science company Datanauts have joined forces to create new social media technology to analyse how people of Brighton feel.