Matthew Hancock MP said the edifice of economic policy was built on an assumption of how should people behave rather than how they actually behave at Behavioural Exchange London 2015 conference yesterday.
Nobel prize-winning economist Daniel Kahneman’s interview closed the first day of the Behavioural Exchange London 2015 conference yesterday.
Tom Goderis, who was recently appointed managing director at the London InSites Consulting office, has joined the company’s group of managing partners.
The IAB UK and UKOM have published a ‘definitive’ figure to remove “any confusion around the conflicting sources claiming to measure time online”.
While connected TV advertising budgets remain small in the US, 48% of advertisers who use the medium plan to spend more on it next year, according to a new report.
A new survey from Ipsos MORI and the Behavioural Insights Team show that we think more people are avoiding tax and eating over the recommended amount of sugar than is the case.
Toluna Mobile Member App allows users to participate in surveys on-the-go, as well as to post their own questions to the Toluna community.
The UK-based company has added six new members of staff, including research manager Angie Coombe and senior research manager David Jeans.
The UK’s six leading national newspaper groups have combined to launch a £3m advertising campaign to remind people “of the unique role newspapers play for advertisers, readers and society”.
Buzzfeed agrees to provide GroupM’s and WPP’s agencies and clients with access to its creative and data assets.
Sales analytics company InsightSquared as announced that Joe Chernov will be leading its marketing department.
The syndicated Haematological Malignancies MDx Monitor measures and tracks the usage of companion diagnostics across a range of leukaemias and lymphomas in the US.
IRI Digital Active isolates the effect of digital media spend on FMCG sales at store level.
Its new offer, alumnus, is intended to allow universities to benchmark their alumni relationship metrics and to establish drivers of alumni engagement.
Razorfish Global has acquired 2DataFish, an Adobe data analytics and marketing optimisation consultancy in Australia and APAC.
The latest Global Marketing Index (GMI) has revealed that global marketing activity is expanding at a steady pace, with a continued focus on digital and mobile.
WPP’s wholly-owned operating company Grey Group has agreed to acquire nudeJEH, an advertising and digital agency in Thailand.
WPP has announced that MediaCom, part of its media investment management arm GroupM, has acquired a minority stake in Australian media agency Rapid Media Services.
Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just 0.8m behind Fitbit’s 4.4m.
Digital marketing agency iCrossing has promoted Mark Iremonger as its new CEO in the UK replacing Paul Doleman.
More than half (57%) of CMOs expect marketing budgets to increase in the next two to three years.