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Friday, 27 March 2015

Guidelines launched for online research integrity

26-Mar-2015

ESOMAR and the Global Research Business Network (GRBN) have launched new guidelines for brands and marketers providing advice and techniques for ensuring the integrity of sample quality used in online research. 

Bank customers looking to switch cut in half

26-Mar-2015

Research into people’s attitudes toward their banks has found that consumer confidence has returned with only 12% looking to switch providers.

VOD to be worth over £1bn by 2019

26-Mar-2015

Demand for video streaming services in the UK grew 56% between 2013 and 2014 to reach a value of £437m, according to new research from Mintel.

Chime reports 10% growth in operating profits with revenue up for CIE

25-Mar-2015

Chime Communications saw like for like operating income grow 6% to £198.9m, profits increase 10% and pre-tax profits rise 6% to £30.1m in 2014.

Confirmit partners with Language Connect

25-Mar-2015

New solution will save up to 90% of the cost and time of coordinating translations for market research claims the company.

Kinetic and #ogilvychange announce BE planning tool

25-Mar-2015

The Alfresco Labs is an out-of-home behavioural economics planning tool based on 18 months of behavioural change research.

Global appointments at Havas SE

24-Mar-2015

Fredda Hurwitz and Thiago Bersou have been made global chief strategy officer and global creative planning director respectively for Havas Sports and Entertainment (Havas SE) based in London.

Join the Dots revenue up 25% for 2014

24-Mar-2015

Consumer insight agency Join the Dots has announced annual revenue of £6.1 million for 2014 – an increase of 25% on last year.

Digital to reach 48% of total UK ad spend in 2015

24-Mar-2015

A global ad spend report from Carat predicts that digital media spend will reach 48.2% share of the total UK market this year, increasing to a majority share of 51.1% in 2016.

YouGov revenue up 11%

23-Mar-2015

First half revenue recorded as £36.2m, up from £32.6m, and profit before tax reported as £16,000.

Twitter looks to increase data sales

23-Mar-2015

The company’s data strategy chief, Chris Moody, has confirmed that it is looking to increase its income from selling data to advertisers.

Wunderman appoints global chief data officer

26-Mar-2015

Alongside his new role, Gary Laben will remain CEO of KBM Group, Wunderman’s data, insights and marketing technology arm.

Vision One hires Wood to lead qual team

26-Mar-2015

Victoria Wood has joined the company as director to head up its qualitative, advertising and retail services.

Starcom MediaVest expands PACE panel

25-Mar-2015

Global media comms agency Starcom MediaVest Group (SMG) has announced the expansion of its consumer knowledge platform PACE panel.

People Pattern launches Audience Insight platform

25-Mar-2015

The platform converts ‘unstructured’, public data such as posts, tweets, commentary and reviews, into audience insights.

Future Foundation and IPA launch 10-year consumer engagement study

25-Mar-2015

The first phase of findings from The Future of Marketing and Agencies in 2025 has identified four scenarios for consumer marketing and engagement to 2025.

Millward Brown launches digital ad copy-testing tool

24-Mar-2015

Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising.

Trinity McQueen sees strong growth

24-Mar-2015

Results for the year ending September 2014 show a growth in turnover of 17% to £3.98m.

ComRes announces polling partnership with ITV News and Daily Mail

24-Mar-2015

ComRes will conduct seven voting intention polls between now and the general election, with the first results published this week.

Ford joins ORC International

23-Mar-2015

Kevin Ford has joined from NatCen Social Research as head of markets and products research in Europe.

Macromill hires new CTO and CFO

23-Mar-2015

Kuniko Ogawa and Teruaki Kido have joined the consumer insights and marketing analytics solutions company’s global leadership team.