Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase according to a study from DigitasLBi.
Traditional media still has the most influence on 18- to 24-year-old voters, with 62% citing TV followed by 14% for Facebook and 13% newspapers.
Retail and healthcare data company, IRI, has launched a suite of solutions including one for new product concept testing, building on shopper behaviour-based insights.
A majority of research firms are supporting mobile participation and just under a third have most of their online surveys mobile-enabled.
Rick Wilson has joined the company as vice president of Online and Mobile Solutions.
The audience insights provider will integrate Gnip’s search capability in order to segment audience members based on affinity analysis.
Market research veterans Sandeep Chibber and Ashish Mathur have launched SampTech Consulting Services.
The Ad Personality Profile metric identifies the most influential creative characteristics of ads.
The agency has seen 800% growth in the last five years, reaching a turnover of £3.6m during the 2014/15 financial year.
Despite the financial woes of Tesco as it announced a £6.4bn loss, the food retail sector is one of the top performers for customer satisfaction.
Iris Morgenstern has joined the company as research manager from Produkt + Markt, where she worked in the specialist agribusiness department.
ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how their inventory will be represented in programmatic trading platforms.
Market research software provider Confirmit is partnering with survey sample provider SSI on a research programme, Political Buzz, to compare information and polling data gathered through different digital channels.
Steve Lavine has joined the market research software provider he co-founded, Kinesis Survey Technologies, as president.
Eight in 10 consumers are interested in buying a smart tech product for the home, but the purchase journey can take up to three months, according to new research.
Adblock Plus, an online ad blocking tool, has won its case against a group of German publishers who had tried to sue the company for blocking ads on their sites.
Emma James and Tom Russell join B2B market research agency Circle.
Mobile advertising revenues rose by 76% to $12.5bn during 2014, increasing its share of digital ad revenues from 17% to 25% in that time.
The Behavioural Insights Team has announced a raft of positions its recruiting for its New York office.
Online bank First Direct achieved the highest Net Promoter Score (73) in Satmetrix’s UK Net Promoter Customer Loyalty Benchmark Reports.
Marketers have made ‘little-to-no progress’ in joining the dots across their customers’ journeys since 2011, according to new research.