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Saturday, 23 May 2015

WPP's Always buys 3ree in Singapore

22-May-2015

WPP-owned field and shopper marketing company Always Marketing Services has acquired 3ree, an integrated marketing company based in Singapore.

Repucom appoints commercial ops exec

22-May-2015

Sports and entertainment insight consultancy Repucom has hired Lars Stegelmann as its executive vice-president commercial operations based in Cologne.

European online advertising grows 11.6% to €30.7bn

22-May-2015

The IAB Europe AdEx Benchmark research has revealed a fifth year of consecutive double digit growth for the European online advertising market.

Ipsos expands overnight concept testing offer

22-May-2015

Ipsos’ overnight concept testing offer InnoQuest now includes dual concept testing and an optimisation function.

Havas SE and Cake create single hub

21-May-2015

Havas Sports and Entertainment (Havas SE) and brand entertainment agency Cake, both part of the Havas Media Group, have come together to form a new entertainment and content hub, Havas SE Cake.

Lumi and Cint partner on mobile panel

21-May-2015

Audience insight tech company Lumi has entered a partnership with Cint to create what they claim is the world’s largest mobile-first research panel.

Interactive ads deliver higher emotional response

21-May-2015

A study using neuro imaging techniques has revealed that memory-encoding activity peaked at a higher level for interactive ads than traditional mid-page units (MPU).

Over 35s behind VOD subscription growth

20-May-2015

Growth in subscriptions of video on demand (VOD) services such as Netflix and Amazon Prime has been solely due to the over 35-year-olds.

Razorfish Global appoints first chief intelligence officer

20-May-2015

Samih Fadli joins the company from Gravity4 to lead its Data Intelligence practice and extend its marketing intelligence and data sciences practices.

EDigitalResearch sees 25% year on year growth

20-May-2015

The voice of the customer company has seen its most successful year to date with a turnover of close to £10m for the 2014/15 financial year.

Jones adds insight to marketing role at DCM

19-May-2015

Zoe Jones, marketing director of Digital Cinema Media (DCM) has been promoted to marketing and insight director for the organisation.

GlobaLexicon extends into Belgium

22-May-2015

Market research language and translation company GobaLexicon has expanded into Belgium with the opening of a new office in Antwerp.

Online viewability definition 'insufficient'

22-May-2015

75% of viewers are unable to identify the brand or product being sold within the MRC’s minimum two second viewability definition, according to a new survey.

Details of BPC opinion poll inquiry released

22-May-2015

The inquiry will be chaired by Prof. Patrick Sturgis of the University of Southampton and supported by eight survey and polling experts.

Director appointment at Community Research

21-May-2015

Kate Waller has joined Midlands-based market research agency Community Research as associate director.

Sorrell encourages ad industry to push back on data laws

21-May-2015

The WPP CEO has said that regulation being discussed to limit the use of consumer data would be detrimental to the advertising industry.

Totally Tween joins with Sherbert for research collaboration

20-May-2015

Kids digital platform Totally Tween has teamed up with Sherbert Research to offer brands access and research opportunities among 8- to 12-year-old girls.

SSI introduces geo-location product

20-May-2015

Tech survey research company SSI has launched SSI Proximity Sample, a geo-location product that combines location and behavioural data.

Global consumer confidence shows slight increase

20-May-2015

Nielsen’s global consumer confidence index has seen a one point increase from Q4 2014, when scores saw a slight dip.

Lottery players more connected with local heritage

19-May-2015

The majority of people think local heritage has improved in recent years according to research conducted for the Heritage Lottery Fund by BritainThinks.

TNS hires Shuttlewood to lead mystery shopping

19-May-2015

Debbie Shuttlewood will join TNS UK from Ipsos MORI as the new head of Mystery Customer Research.