Robert Cialdini, one of the most eminent social scientists in the field of influence and persuasion, predicted a No vote in the Scottish referendum based on behavioural science understanding, and not politics.
Almost nine out of ten (88%) UK doctors own a smartphone and the majority (82%) said they use them regularly at work for professional purposes according to Cello Health Insight’s latest study.
WPP-owned Y&R Advertising has acquired the creative and research agency of MCS Holding in Mongolia with the research arm to operate as part of TNS.
Half of Britons (54%) supported the idea of not allowing Scottish MPs in Westminster to vote on issues that don’t affect Scotland, according to a poll taken ahead of yesterday’s referendum.
Marketing confidence in Europe increased 4.2 points from August to reach 60.2, according to Warc’s latest Global Marketing Index.
Apple’s CEO TIm Cook has published an open letter on its website reiterating the company’s commitment to data privacy.
Research and consulting firm Marketing Workshop has hired Vivian Harris as vice-president, client services.
Digital strategist, Tiffany St James, who has held numerous high profile digital marketing roles in government, has launched a consultancy Transmute with Charlie Southwell.
While more than half of US business leaders feel more confident about the economy than they did a year ago, they are worried about their products and services remaining relevant, according to a KPMG study.
Jon Stainer has been appointed as managing director of UK & Ireland for sports marketing research consultancy Repucom.
ITV has launched a video-on-demand (VOD) format Ad Show, aimed at brands that have not previously advertised on TV.
Synovate’s Steve Wolf has formed a new research consultancy, Wisdom, Insight and Mojo based in New York.
BrainJuicer reported revenue growth up 4% to £11.2m for the first half of 2014 while operating profits rose 18% to reach £1.5m.
Digital Natives have long been assumed to be the most active online but Kantar Media’s TGI Clickstream data shows age is not the best predictor of digital behaviour.
Andy Grout has joined sensory and consumer specialist agency product perceptions as a part-time consultant to help with strategic and business development.
Andy Wardlaw has joined consumer insight agency MMR Research Worldwide in the new role of insight director.
The Cello Group has announced a 9.4% increase in revenues taking them to £78.3m for the first half of the year while gross profits increased 14.8% to £39.5m.
Rich Preedy and Olly Robinson have joined Verve to lead its international community panel as part of a wave of new hires.
US-based management consultancy Optimity Advisors has bought advisory and data management firm Matrix Knowledge to create a permanent European office.
The Internet Advertising Bureau (IAB) UK has hired Dr Simon Hampton, a psychologist from the University of East Anglia, to help educate members on mobile and digital behaviour.
Measured media advertising spend in China will increase by 9.8% in 2014 compared with last year, to reach RMB473 billion according to GroupM.