Tribes Research has acquired panel company EasyInsites with the new business based in Guildford.
The formal Request for Proposals (RFP) will be published on 31 October 2014 inviting research and analytics providers to bid for the new newspaper and magazine multi-platform measurement system.
Messaging app placed a 20-second trailer for a horror film in its Recent Updates screen for users in the US over the weekend.
Companies form a strategic alliance to deliver cross-platform system for measuring online TV, video and other digital content across the web and apps.
Edwina Dunn, CEO of Starcount and founder and former CEO of dunnhumby said in an exclusive interview with the Market Research Society that new models of behaviour based on how people use social media will emerge.
Companies in Australia and New Zealand are “failing to capitalise on the possibilities offered by big data analytics” according to new research.
33% of consumers said they would be more likely to make a purchase (after doing research online) as a result of talking to an operator on the phone, according to a new study.
More than a third of adults in Scotland are more likely to vote in future elections following the referendum despite low levels of trust in the party leaders, according to a survey by TNS.
Good leadership or management is a greater driver of happiness for marketers than salary, according to new research.
Marketing budgets have been revised up for the eighth consecutive quarter according to the Q3 2014 IPA Bellwether Report.
Demand-side platform and sample exchange Fulcrum has appointed Bob Ferro as executive director, client development.
People of all ages and demographics are rapidly adopting healthier lifestyles as their awareness of personal wellness increases, according to a report from shopping behaviour and retail trends consultancy WSL.
New research suggests CMOs are under greater pressure to deliver measurable ROI in digital and mobile than five years ago, but are finding it difficult to do so.
Dunnhumby has launched its Behavioural Attitudinal Research (BAR) tool to help brands identify specific consumer groups.
Former head of planning at Leo Burnett Sydney, Luke Atkinson, has been appointed by Smirnoff to head its consumer and cultural planning.
Charles Pearson has been appointed senior vice president of client development at Verve North America.
Lucie Greene, former editor of The Future Laboratory’s LS:N Global, has been appointed as worldwide director of JWTIntelligence.
Retail consultancy Counter Intelligence Retail (CIR) has selected Confirmit Horizons for its data collection platform.
The acquisition will strengthen Kantar’s ability to tie second screen content with TV shows using Civolution’s SyncNow service.
Maxus UK CEO Lindsay Pattison has been promoted to global CEO replacing Vikram Sakhuja.
The health and fitness wearable tech market is predicted to rise to 13.1m users in the UK in 2015 according to Kantar Media’s futurePROOF study.