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Tuesday, 02 September 2014

Evalueserve acquires Beyond Data

1-Sep-2014

The research and analytics firm has announced its acquisition of the German business intelligence provider.

Mobile app ads see double the CTR of desktop web ads

1-Sep-2014

Click through rate (CTR) is twice as high for mobile app ads compared with desktop web ads, according to Medialets.

Android maintains European dominance

1-Sep-2014

Android has 75.1% European market share, according to latest OS barometer figures from Kantar Worldpanel ComTech.

Largest disabled consumer panel established in US

29-Aug-2014

Kantar has teamed up with non-profit research organisation disABILITY to create the largest panel of consumers with disabilities in the US.

Australian launch for Millward Brown Vermeer

29-Aug-2014

Global marketing consultancy’s Australian business is based in Sydney and led by Caspar Wright.

Openness rather than bullying behind online anonymity

28-Aug-2014

Consumers tend to use anonymous online identities to be more open and honest, rather than engage in bullying, according to research from the US.

Hall & Partners expands US healthcare team

28-Aug-2014

Company announces four new joiners, including Ariella Evenzahav as director, US Oncology Center of Excellence.

BlueConic launches mobile app listening

28-Aug-2014

New tool allows organisations to sync mobile customer data with customer data on the web.

CIE reports sixth year of growth

27-Aug-2014

Chime’s Insight & Engagement Group has achieved a sixth consecutive year of growth with operating profit up 22% for the first half of this year.

Number of followers a brand has is now 'irrelevant'

27-Aug-2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.

Millward Brown buys InsightExpress

26-Aug-2014

WPP-owned Millward Brown has acquired media analytics and marketing company InsightExpress in the US.

Krea launches specialist diabetes panel

1-Sep-2014

DIAB+ provides access to healthcare professionals in India, as well as patients and key opinion leaders.

Viewers 'driven back to linear TV' by social media

1-Sep-2014

Compelling content and social conversations are driving a resurgence in linear TV, according to research from Carat.

Email marketing preferred by consumers

29-Aug-2014

Almost half of consumers wait for an email discount voucher before making a purchase according to research from the US.

Google launches drone project

29-Aug-2014

Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.

GroupM buys Keyade in France

28-Aug-2014

WPP’s GroupM has acquired French digital performance specialist Keyade.

Facebooks adds signal strength-based ad targeting

28-Aug-2014

Advertisers can now target Facebook ads based on the strength of a user’s phone signal when they visit the social network.

Millward Brown Digital appoints new president

27-Aug-2014

Stephen DiMarco has been promoted by research consultancy, Millward Brown Digital, to be its new president.

SurveyMonkey creates survey advisory committee

27-Aug-2014

Committee designed to provide company with advice on survey design and quality, market research and innovation.

Somera partners with Crimson Hexagon

27-Aug-2014

Turkish social media analysis and research company Somera will implement Crimson Hexagon’s ForSight platform.

Glanvill to oversee newspaper audience measurement review

26-Aug-2014

Jed Glanvill, the former CEO of Mindshare, has been appointed project director to oversee the audience measurement review instigated by Newsworks last month.