News headlines
ForeSee to analyse npower's mobile and web user experience
UK— Energy provider npower has hired customer experience analytics firm ForeSee to analyse and measure the experience of customers using its website and mobile apps.
CEB buys employee insights firm Valtera
US— Executive research and advisory services firm Corporate Executive Board (CEB) has acquired Valtera, an employee insights specialist.
Marketing Store forms strategic partnership with KidSay
US— Brand activation agency The Marketing Store has formed a partnership with youth research agency KidSay.
Esomar publishes guide to commissioning neuroscience
NETHERLANDS— Esomar has brought out a guide outlining ‘36 questions to help commission neuroscience research’.
Ex-Nielsen MD partners with Majestic MRSS to launch Indian firm
INDIA— Majestic MRSS boss Raj Sharma and a former Nielsen director Sarang Panchal have launched a new agency, MRSS India.
Yellowwood hires research and analytics head
SOUTH AFRICA— Research agency Yellowwood has appointed Matthew Glogauer as group head of research and analytics and moved group research director Jenny Moore to a new business development and innovation role.
Huddersfield Town FC name Ask Insight official research partner
UK— Huddersfield Town Football Club has named Ask Insight as its official research partner.
BuzzBack opens in Sweden for Nordic push
SWEDEN— Online research agency BuzzBack has expanded into the Nordic region with the opening of a new office in Sweden.
App analytics startup Appoxee lands funding
ISRAEL— Mobile app analytics startup Appoxee has received an undisclosed amount of private equity funding from early-stage investors Cyhawk Ventures.
Greenfield veterans return to sample with reInvention
US— Former Greenfield Online executives Hugh Davis and Keith Price have launched a new sampling firm, reInvention.
TNS moves virtual shopping online with Actisku deal
UK— TNS is partnering with French software developer Actisku to develop online virtual retail environments for shopper research projects.
Optimisa makes six new appointments
UK— Optimisa Research has made six new appointments, including Louise Hall as research director, following a number of recent client wins.
AMI division grows but Rentrak posts loss
US— Rentrak almost doubled the number of TV stations signed up to its local market audience measurement product, StationView Essentials, in the third quarter of fiscal 2012, helping the company’s Advanced Media and Information (AMI) division reach $9.9m in sales.
Wikipedia data analysis platform gets $5m investment
US— WibiData, a company whose data management and analysis platform is used by Wikipedia to understand the behaviour of its contributors, has raised $5m in venture capital funding.
Incite makes three new appointments
UK— Research consultancy Incite has added three new faces to its team, including Neal Game who joins the firm as a principal.
IT analyst Gartner reports 14% rise in full-year revenue
US— IT analyst firm Gartner has reported a full year revenue increase of 14%, taking total revenue to $1.47bn, with fourth quarter revenue up 12% to $427.7m.
GfK MRI launches syndicated ad measurement service for digital mags
US— GfK MRI is launching a syndicated service, Starch Digital, to measure the readership and effectiveness of advertising in digital consumer magazines.
Precision Opinion plans to double call centre headcount
US— Las Vegas-based research agency Precision Opinion intends to double in size by taking on as many as 400 new call centre staff over the coming months.
Ipsos launches Egyptian panel
EGYPT— Ipsos has launched an online panel in Egypt, with another to follow in the United Arab Emirates.
Nielsen posts 8% growth in 2011 – revenue hits $5.5bn
US— Nielsen’s annual revenue grew 8% to $5.5bn in 2011, thanks to sales increases in each of its Buy, Watch and Expositions segments.
ShopperTrak's COO to head Europe business
UK— ShopperTrak has appointed its chief operating officer Todd Starcevich as CEO for Europe and the Middle East.
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Time Warner invests in video optimisation and analytics firm
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SPA Future Thinking hires Höhner to lead auto strategy
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Walmart inks point-of-sale data agreement with NPD Group
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Horizon Research acquires ShapeNZ panel
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Decipher lands Confirmit's Collins for EMEA client development role
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Unilever taps Join The Dots for new consumer panel
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MEC names Tomorrow Focus exec as head of insight
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BritainThinks hires research lead
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Omniture founder's new BI business bags $20m funding
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Arbitron's PPM loses accreditation in five markets
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Ford joins Hall & Partners as head of solutions
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Harris revenue falls but Angrisani is upbeat on margin rise
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Rich replaces Nie as Revolution Analytics CEO
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Macfarlane up against Bell and Sopp for MRS chairmanship
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Flurry Analytics adds HTML5 support
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Ex-Beiersdorf research boss Björn Held joins Decode
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Intomart GfK wins three-year extension to Dutch radio contract
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GfK commits €1.5m to MR courses in African universities
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Mandel hails Rentrak as Precision Demand signs ratings deal
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Carrier IQ row prompts draft legislation on mobile privacy