This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Sunday, 25 January 2015

TNS Italy appoints CEO

23-Jan-2015

Kantar-owned TNS has made Federico Capeci its chief digital officer and CEO for TNS Italy based in Milan.

Marketing activity shows strong start to the year

23-Jan-2015

The headline Global Marketing Index (GMI), an indicator of the state of the global marketing industry, is up by 2.6 points on the December figure.

BA creates standalone customer experience unit

23-Jan-2015

Former head of marketing, Abigail Comber, has been appointed to the newly-created role of head of customer at British Airways (BA) in a major marketing reshuffle.

Data Liberation appoints new CEO

22-Jan-2015

Market research technology consultancy Data Liberation has appointed Pat Molloy as its new CEO as part of a shake-up of its exec team.

Summit launches predictive analytics platform

22-Jan-2015

Forecaster combines internal and external data to predict the likely sales from a given marketing spend.

Millward Brown and ZappiStore launch TV ad effectiveness tool

22-Jan-2015

LinkNow for TV is a quick-turnaround ad effectiveness product within Millward Brown’s Copy Testing offering on Zappistore.

TNS promotes Puri to global head of qualitative

21-Jan-2015

Anjali Puri was formerly head of the company’s Qualitative Centre of Excellence and MD of the qualitative practice in Bangalore.

ComScore launches multi-device video measurement platform

21-Jan-2015

Video Metrix Multi-Platform provides unduplicated desktop, smartphone, tablet and over-the-top video audience measurement.

Nielsen establishes Japanese joint venture with INTAGE

21-Jan-2015

The joint venture company, Nielsen-INTAGE DigitalMetrics, will develop cross-platform advertising effectiveness solutions.

NPD Group extends Maury's role to include Asia Pacific

20-Jan-2015

Consumer and retail market research company The NPD Group has announced that its European group president, Michel Maury, will also now manage the firm’s operations in Asia Pacific.

Developed markets 'less positive towards personal tech'

20-Jan-2015

A new survey from Microsoft has revealed significantly different attitudes towards personal technology between customers in developed markets and those in developing ones.

Repucom hires Callay to lead on media research and content

23-Jan-2015

Alexandre Callay joins the sports marketing research firm from Mediametrie, where he was key accounts director.

Nunwood reports strong growth in 2014

23-Jan-2015

The company saw its UK business grow by 23% last year.

YouGov offers candidates constituency-based data

22-Jan-2015

YouGov has extended the reach of its Profiles tools to provide constituency-focused big data to all election candidates in the run up to the general election.

Leith appointed as non-exec director at YouGov

22-Jan-2015

Rosemary Leith is a fellow at the Berkman Center for Internet & Society at Harvard University and a founding director of the World Wide Web Foundation.

Nielsen acquires Brandbank

22-Jan-2015

Brandbank helps retailers to create, manage and distribute product content and manages retailer and supplier relationships.

Rentrak and Kantar in retail and TV data partnership

21-Jan-2015

Rentrak will partner with Kantar Shopcom to integrate retail purchase data and information into its media measurement solutions.

Lightspeed GMI named as Superbrands fieldwork partner

21-Jan-2015

The Centre for Brand Analysis will access Lightspeed GMI’s proprietary panels for the annual Consumer Superbrands, CoolBrands and Business Superbrands surveys.

Tim Britton exits YouGov

20-Jan-2015

Tim Britton, YouGov’s UK CEO has left the company after seven years with the company, it is not known where he is moving to.

Incite poaches Millward Brown's Shanghai MD

20-Jan-2015

Market research consultancy Incite has announced that its new Shanghai office will be led by Jason Spencer, the current China managing director of Millward Brown.

Join the Dots adds to board

20-Jan-2015

Entrepreneur Alwin Thompson is the first independent non-executive board director since the company’s establishment in 1998.