ESOMAR and the Global Research Business Network (GRBN) have launched new guidelines for brands and marketers providing advice and techniques for ensuring the integrity of sample quality used in online research.
Research into people’s attitudes toward their banks has found that consumer confidence has returned with only 12% looking to switch providers.
Demand for video streaming services in the UK grew 56% between 2013 and 2014 to reach a value of £437m, according to new research from Mintel.
Chime Communications saw like for like operating income grow 6% to £198.9m, profits increase 10% and pre-tax profits rise 6% to £30.1m in 2014.
New solution will save up to 90% of the cost and time of coordinating translations for market research claims the company.
The Alfresco Labs is an out-of-home behavioural economics planning tool based on 18 months of behavioural change research.
Fredda Hurwitz and Thiago Bersou have been made global chief strategy officer and global creative planning director respectively for Havas Sports and Entertainment (Havas SE) based in London.
Consumer insight agency Join the Dots has announced annual revenue of £6.1 million for 2014 – an increase of 25% on last year.
A global ad spend report from Carat predicts that digital media spend will reach 48.2% share of the total UK market this year, increasing to a majority share of 51.1% in 2016.
First half revenue recorded as £36.2m, up from £32.6m, and profit before tax reported as £16,000.
The company’s data strategy chief, Chris Moody, has confirmed that it is looking to increase its income from selling data to advertisers.
Alongside his new role, Gary Laben will remain CEO of KBM Group, Wunderman’s data, insights and marketing technology arm.
Victoria Wood has joined the company as director to head up its qualitative, advertising and retail services.
Global media comms agency Starcom MediaVest Group (SMG) has announced the expansion of its consumer knowledge platform PACE panel.
The platform converts ‘unstructured’, public data such as posts, tweets, commentary and reviews, into audience insights.
The first phase of findings from The Future of Marketing and Agencies in 2025 has identified four scenarios for consumer marketing and engagement to 2025.
Brand and media comms research consultancy Millward Brown has released LinkNow for Digital, a copy-testing solution for digital advertising.
Results for the year ending September 2014 show a growth in turnover of 17% to £3.98m.
ComRes will conduct seven voting intention polls between now and the general election, with the first results published this week.
Kevin Ford has joined from NatCen Social Research as head of markets and products research in Europe.
Kuniko Ogawa and Teruaki Kido have joined the consumer insights and marketing analytics solutions company’s global leadership team.