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Thursday, 02 October 2014

Facebook re-launches Atlas, boosts ad tracking

2-Oct-2014

The new version of Atlas, Facebook’s ad platform, has improved cross-device ad effectiveness tracking capabilities.

Kantar launches UK's official Twitter TV ratings

2-Oct-2014

Developed with Twitter as part of a global partnership, the Kantar Twitter TV Ratings tool will be available from mid-October.

Emerging markets dominate tech growth

1-Oct-2014

India leads the countries predicted to experience highest technology sales growth in 2015 according to GfK.

Amazon best for personalisation

1-Oct-2014

The majority of UK consumers (82%) pointed to Amazon as offering the best level of web-personalisation according to a study from BloomReach.

GfK hires Berg as Retail and Technology SVP

1-Oct-2014

Shelly Berg has joined GfK’s Retail and Technology team as senior vice president, tracking pet retail sales.

uSamp hires lead for panel performance

30-Sep-2014

Dean Burnett has been appointed as senior director, global panel and sampling operations for uSamp.

Average viewer sees 45 TV ads per day

30-Sep-2014

TV viewers in the UK watched an average of three hours, 47 minutes a day — the vast majority of which is live — according to Thinkbox’s first half review of 2014.

Postgraduate degree for 'professional complaint handlers' launched

30-Sep-2014

The Consumer Insight Centre at Queen Margaret University has launched an MSc in Dispute Resolution.

YouGov appoints MD for MENA team

29-Sep-2014

Kailash Nagdev has joined YouGov as managing director of its research services based in Dubai.

GfK acquires Cogenta

29-Sep-2014

UK-headquartered Cogenta, a retail and pricing intelligence provider, will be fully integrated into GfK.

Facts International hires four

29-Sep-2014

Fieldwork agency makes four appointments, including returning employee Ellie Osborne as associate director.

Micro-location startup wins John Lewis's first tech business incubator

2-Oct-2014

Localz, which uses positioning technologies including Apple’s iBeacons, WiFi and GPS to calculate a shopper’s location, has been awarded £100k in investment from JLAB.

adjust goes for UK expansion

1-Oct-2014

Mobile attribution and analytics company, adjust, has announced it will re-launch in the UK market with Stephanie Pilon leading its UK sales operation.

SurveyMonkey invests in Apptentive

1-Oct-2014

In-app feedback tool Apptentive’s series A funding round raises $5.3m, marking SurveyMonkey’s first investment.

Consumers value their personal data at £140

1-Oct-2014

Consumers consider the approximate value of their personal data to businesses to be £140, according to a new study.

Feldhaeuser joins Infotools

30-Sep-2014

Infotools has made two new senior appointments by hiring Horst Feldhaeuser as global client director and promoting Chris Spence to sales and marketing director.

IAB to launch non-profit R&D consortium

30-Sep-2014

Advertising consortium will create scalable industry standards and solutions for global digital media and marketing industries.

WPP partners with leading schools on public policy communications training

30-Sep-2014

WPP to partner with Blavatnik School of Government, University of Oxford and the Lee Kuan Yew School of Public Policy in Singapore.

Green products appeal to Indian consumers

29-Sep-2014

The majority of Indian consumers are familiar with green products and believe they are better for the environment, according to research by TNS Global for DuPont’s Green Living Survey.

Charities resist internet advertising in favour of direct mail

29-Sep-2014

61% of UK charities’ 2013 £394m ad spend went on direct mail, compared to 2% on internet ads, according to research from nfpSynergy.

Emotional state of Brighton captured through social media data

26-Sep-2014

Digital marketing agency iCrossing and data science company Datanauts have joined forces to create new social media technology to analyse how people of Brighton feel.