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Thursday, 27 November 2014

Agency employment and diversity increases

27-Nov-2014

Black and minority ethnic (BAME) employees in media, advertising and marketing communications agencies now account for 13% of the total workforce according to the Institute of Practitioners in Advertising (IPA), a 23.6% increase.

Price isn't factor for majority of European grocery shoppers

27-Nov-2014

Despite the popularity of discount grocers such as Lidl and Aldi, shoppers buying FMCG in Europe are largely influenced by factors other than price according to Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.

New chair for AURA

26-Nov-2014

The British Video Association’s Giles Finnemore has been announced as the new chair of client insight professionals networking forum AURA.

Ipsos Healthcare launches syndicated lab mapping study

26-Nov-2014

Ipsos Healthcare, the global healthcare division of Ipsos, has announced the launch of its Oncology Molecular Diagnostics (MDx) syndicated Lab Mapping Study.

Directions Research expands operations

25-Nov-2014

Cincinnati-based Directions Research has announced it is opening a new office in Greensboro, NC and Betsy Sutherland will head it.

uSamp rolls out Instant.ly in Europe

25-Nov-2014

Research technology and sample company uSamp has announced it is extending its on-demand research platform Instant.ly Concept Test in the UK, France, Germany, Italy and Spain.

Research by Design expands

25-Nov-2014

Birmingham-based agency has hired Tracey Downes as a senior market research executive and is looking to make further hires over the coming year.

Ebiquity appoints two to board

24-Nov-2014

Julie Baddeley and Tom Alexander both appointed to marketing performance company’s board as non-executive directors.

The Futures Company chief to lead TNS UK

21-Nov-2014

Kantar’s global research consultancy TNS has appointed Will Galgey as CEO for TNS UK, days after it emerged that its previous CEO Maureen Duffy had left the company.

Kadence opens Dubai office

21-Nov-2014

Kadence International has opened its first office in the Middle East this month, based in Dubai.

M3 Global Research makes two senior promotions

21-Nov-2014

Roni DasGupta appointed as president of Market Research, Americas and Anton Richter promoted to MD of Market Research, Europe.

Facebook still dominates social networking but teen frequency falling

27-Nov-2014

Facebook remains the number one global network but half of members in the UK and US are using it less frequently than they previously did, according to GlobalWebIndex research.

Three quarters of millionaires use social media

26-Nov-2014

Money is no deterrent to social media activity with 75% of UK millionaires using at least one social media platform according to research from Ledbury UK Millionaire Omnibus.

Three data-driven ad trends for 2015

26-Nov-2014

With 89% of European advertisers and ad agencies saying programmatic trading will have a significant impact on digital advertising (IAB), Turn outlines its predictions for data-driven advertising for next year.

Creston half year revenues up 5% as Serviceplan partnership announced

25-Nov-2014

Marketing communications group Creston has reported revenues up 5% to £37.3 million.

SurveyMonkey, Westat and Pew to collaborate

25-Nov-2014

Collaboration between research organisations is intended to explore online non-probability sampling.

Greensand medical research consultancy launches

24-Nov-2014

A new UK-based research consultancy, Greensand, has opened its doors specialising in usability and market research for the medical device industry.

Men more likely to shop in-store this Black Friday

24-Nov-2014

53% of men plan to shop in-store this Black Friday (28 November), compared to 50% of women.

SPA Future Thinking appoints Kenway

21-Nov-2014

Julian Kenway has joined independent market research company SPA Future Thinking as commercial director.

Uber hires data privacy experts following spying accusations

21-Nov-2014

Following pressure from US senate, the taxi-hailing app has hired a law firm to look into its privacy policy after accusations of mismanaging customer data.

MMR opens Sensory Science Centre in Singapore

21-Nov-2014

New centre will be the company’s eighth international panel of “professional sensory assessors”.