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Friday, 04 September 2015

Matthew Hancock addresses BX2015

Economic policy based on behaviour assumptions

3-Sep-2015

Matthew Hancock MP said the edifice of economic policy was built on an assumption of how should people behave rather than how they actually behave at Behavioural Exchange London 2015 conference yesterday.

Kahneman turns attention to 'noise' in organisations

3-Sep-2015

Nobel prize-winning economist Daniel Kahneman’s interview closed the first day of the Behavioural Exchange London 2015 conference yesterday.

Goderis made managing partner at InSites

3-Sep-2015

Tom Goderis, who was recently appointed managing director at the London InSites Consulting office, has joined the company’s group of managing partners.

'Definitive' figure of daily time spent online is two hours 51 minutes

2-Sep-2015

The IAB UK and UKOM have published a ‘definitive’ figure to remove “any confusion around the conflicting sources claiming to measure time online”.

Connected TV adspend set to grow despite 'lack of reliable measurement'

2-Sep-2015

While connected TV advertising budgets remain small in the US, 48% of advertisers who use the medium plan to spend more on it next year, according to a new report.

Britons 'overestimate the bad behaviours of other people'

2-Sep-2015

A new survey from Ipsos MORI and the Behavioural Insights Team show that we think more people are avoiding tax and eating over the recommended amount of sugar than is the case.

Toluna launches mobile survey app

1-Sep-2015

Toluna Mobile Member App allows users to participate in surveys on-the-go, as well as to post their own questions to the Toluna community.

EDigitalResearch grows team

1-Sep-2015

The UK-based company has added six new members of staff, including research manager Angie Coombe and senior research manager David Jeans.

Newspaper groups join forces to promote advertising

1-Sep-2015

The UK’s six leading national newspaper groups have combined to launch a £3m advertising campaign to remind people “of the unique role newspapers play for advertisers, readers and society”.

GroupM and Buzzfeed in content and data deal

28-Aug-2015

Buzzfeed agrees to provide GroupM’s and WPP’s agencies and clients with access to its creative and data assets.

InsightSquared hires Chernov as marketing VP

28-Aug-2015

Sales analytics company InsightSquared as announced that Joe Chernov will be leading its marketing department.

Ipsos Healthcare launches haematology diagnostics monitor

3-Sep-2015

The syndicated Haematological Malignancies MDx Monitor measures and tracks the usage of companion diagnostics across a range of leukaemias and lymphomas in the US.

IRI launches tool linking digital media spend to store sales

3-Sep-2015

IRI Digital Active isolates the effect of digital media spend on FMCG sales at store level.

DJS Research launches university alumni relationship services

2-Sep-2015

Its new offer, alumnus, is intended to allow universities to benchmark their alumni relationship metrics and to establish drivers of alumni engagement.

Razorfish acquires Australian data analytics consultancy

2-Sep-2015

Razorfish Global has acquired 2DataFish, an Adobe data analytics and marketing optimisation consultancy in Australia and APAC.

Marketing focus remains on digital and mobile

1-Sep-2015

The latest Global Marketing Index (GMI) has revealed that global marketing activity is expanding at a steady pace, with a continued focus on digital and mobile.

WPP acquires Thai agency nudeJEH

1-Sep-2015

WPP’s wholly-owned operating company Grey Group has agreed to acquire nudeJEH, an advertising and digital agency in Thailand.

MediaCom invests in Australian media agency

1-Sep-2015

WPP has announced that MediaCom, part of its media investment management arm GroupM, has acquired a minority stake in Australian media agency Rapid Media Services.

Wearables market grows 223% in Q2 with Apple challenging Fitbit

28-Aug-2015

Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just 0.8m behind Fitbit’s 4.4m.

ICrossing UK names new CEO

28-Aug-2015

Digital marketing agency iCrossing has promoted Mark Iremonger as its new CEO in the UK replacing Paul Doleman.

Marketing budgets shift to customer retention

27-Aug-2015

More than half (57%) of CMOs expect marketing budgets to increase in the next two to three years.