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Monday, 27 April 2015

Consumers use average of five devices when making purchases

27-Apr-2015

Omni-channel has become a consumer expectation as an average of five devices are used by shoppers when making a purchase according to a study from DigitasLBi.

Young voters still influenced by traditional media

27-Apr-2015

Traditional media still has the most influence on 18- to 24-year-old voters, with 62% citing TV followed by 14% for Facebook and 13% newspapers.

IRI adds Innovation Solution Portfolio

27-Apr-2015

Retail and healthcare data company, IRI, has launched a suite of solutions including one for new product concept testing, building on shopper behaviour-based insights.

Mobile participation growing rapidly in MR but some companies too passive

24-Apr-2015

A majority of research firms are supporting mobile participation and just under a third have most of their online surveys mobile-enabled.

Wilson joins Paradigm Sample

24-Apr-2015

Rick Wilson has joined the company as vice president of Online and Mobile Solutions.

Affinio integrates Gnip data

24-Apr-2015

The audience insights provider will integrate Gnip’s search capability in order to segment audience members based on affinity analysis.

SampTech Consulting launched in India

23-Apr-2015

Market research veterans Sandeep Chibber and Ashish Mathur have launched SampTech Consulting Services.

Ace Metrix introduces personality metric

23-Apr-2015

The Ad Personality Profile metric identifies the most influential creative characteristics of ads.

DJS Research grows turnover by 26%

23-Apr-2015

The agency has seen 800% growth in the last five years, reaching a turnover of £3.6m during the 2014/15 financial year.

Food retailers' customer satisfaction high

22-Apr-2015

Despite the financial woes of Tesco as it announced a £6.4bn loss, the food retail sector is one of the top performers for customer satisfaction.

B2B International boosts agricultural offer with new hire

22-Apr-2015

Iris Morgenstern has joined the company as research manager from Produkt + Markt, where she worked in the specialist agribusiness department.

ComScore adds Trust Profiles

27-Apr-2015

ComScore has started its roll out of Trust Profiles, a collection of comScore ad metrics, so clients can see how their inventory will be represented in programmatic trading platforms.

Confirmit and SSI study political buzz in General Election run-up

24-Apr-2015

Market research software provider Confirmit is partnering with survey sample provider SSI on a research programme, Political Buzz, to compare information and polling data gathered through different digital channels.

Lavine moves into Kinesis president role

24-Apr-2015

Steve Lavine has joined the market research software provider he co-founded, Kinesis Survey Technologies, as president.

Smart home purchases 'deeply considered'

24-Apr-2015

Eight in 10 consumers are interested in buying a smart tech product for the home, but the purchase journey can take up to three months, according to new research.

Adblock tool judged lawful in Germany

23-Apr-2015

Adblock Plus, an online ad blocking tool, has won its case against a group of German publishers who had tried to sue the company for blocking ads on their sites.

New appointments at Circle Research

23-Apr-2015

Emma James and Tom Russell join B2B market research agency Circle.

One quarter of all US digital ad revenues now from mobile

23-Apr-2015

Mobile advertising revenues rose by 76% to $12.5bn during 2014, increasing its share of digital ad revenues from 17% to 25% in that time.

Behavioural Insights Team recruits for US expansion

22-Apr-2015

The Behavioural Insights Team has announced a raft of positions its recruiting for its New York office.

First Direct tops NPS benchmark

22-Apr-2015

Online bank First Direct achieved the highest Net Promoter Score (73) in Satmetrix’s UK Net Promoter Customer Loyalty Benchmark Reports.

Marketers' understanding of customer journey 'no better than four years ago'

22-Apr-2015

Marketers have made ‘little-to-no progress’ in joining the dots across their customers’ journeys since 2011, according to new research.