New European boss for Millward Brown Optimor
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UK-- Millward Brown Optimor has named Nick Cooper as the man who will lead the company's operations in the UK and Europe.
Before running his own consultancy Cooper was managing director of The Added Value Company's London office. He has also worked clientside at British Airways and Unilever.
Joanna Seddon, EVP, who heads up Millward Brown Optimor internationally said: “In the current economic climate, making the most of your marketing investment is vital. We know from our research that the brands which mange this carefully, will be well positioned for when the economy improves.
“The experience that Nick has gained working with some of the biggest brands in the world means that he will be a huge asset to our European team and to the clients that we work with.”
Cooper replaces Christian Dorffer, who has left the company after three years in the role.
Author: Marc Brenner
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