NEWS21 January 2011

Zamps contract won by Research Bureau International

Middle East and Africa New business News

ZIMBABWE— Research Bureau International (RBI) has been chosen by the Zimbabwe Advertising Research Foundation to conduct its All Media and Product Survey (Zamps).

RBI, which has conducted the quarterly survey for the past two years, beat eight bids for the contract, which allows it a further two years’ work.

Wellington Kamba, managing director of RBI, told Bizcommunity.com: “We have been doing it for a while and we’ve built expertise [over the years]. We are investing in new technology and will be using hand-held palm digital handsets for data collection.”

@RESEARCH LIVE

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