YouGov unveils 24-hour omnibus

The firm will survey 1,000 people from its UK panel and deliver results to clients within a day. The daily sample, YouGov said, will be representative of the British population.

Ray Martin (pictured), YouGov’s head of products, said: “Allowing our clients the opportunity to obtain results on a daily basis without sacrificing quality has always been of paramount importance and we are extremely glad to be able to offer this service.”