Seven Seas picks McCallum Layton for multivitamin NPD work
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UK— Vitamins, minerals and supplements supplier Seven Seas has hired research agency McCallum Layton to undertake NPD work around a new multivitamin proposition for children.
The company is best known for its Cod Liver Oil, JointCare, Multibionta, Haliborange and Femibion range of products.
McCallum Layton has picked up a number of new account wins this year, including customer satisfaction work for water industry regulator Ofwat and a place on the research roster of frozen foods firm Findus Group UK.
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