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Sunday, 20 April 2014

Orange gets on board with Visual IQ as it arrives in Europe

UK— Fresh from its $12m financing round, marketing intelligence software provider Visual IQ has opened an office in London and signed a deal with telecoms firm Orange.

Orange has signed up to use Visual IQ’s IQ Intelligence Suite, which measures the contribution made by individual marketing channels to overall campaign goals.

Visual IQ co-founder and CEO Manu Mathew (pictured) said: “European marketers are swiftly following in the footsteps of their American counterparts when it comes to attribution management adoption and we’ve seen a dramatic uptick in interest for our products in Europe as a result.”

The company’s London office will serve as its European headquarters, providing sales, service and support to customers in the UK, France and Germany.

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