Monroe Marketing signs up to Rentrak service

The multi-year StationView Essentials contract will allow Monroe Marketing’s media planners to use Rentrak’s local TV ratings currency with television clients to help plan and execute television advertising campaigns.

“Rentrak ratings provide insights into the television viewing habits of our area by electronically measuring over 11 thousand homes in the Savannah market, providing a dramatically more accurate view of how TV audiences actually behave. We’re looking forward to using Rentrak’s year-round measurement to inform our buying decisions,” said Monroe Marketing President Rick Monroe.