London Stock Exchange to track social media buzz

Social 360 will provide daily insight and analysis from social media sites for the London Stock Exchange and its range of brands, including its sub-market AIM, the Italian exchange Borsa Italiana, and the FTSE Group, which produces the FTSE 100 Index and is jointly owned with the Financial Times.

It is the first time the London Stock Exchange has engaged in social media monitoring, and the organisation spent months reviewing providers before awarding the contract to Social 360.

Social 360’s COO Paddy Herridge (pictured) said the stock exchange presents “unique challenges” as a monitoring subject for social media monitoring. “The breadth of its business operations and the specialisms it has, combined with the challenges a three-letter abbreviation such as LSE presents, means that it requires a human-filtered approach to generate the quality and concision of insight that the press office requires,” he said.