Intomart GfK wins three-year extension to Dutch radio contract
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NETHERLANDS— Dutch radio association NLO has extended Intomart GfK’s contract to count listener numbers for three years.
The contract, which will now run until the end of 2015, will merge results from 7,500 listeners using a paper diary and a further 325 respondents wearing a passive electronic meter built into a wristwatch for a week at a time.
Last year, Intomart GfK won a three-year deal in conjunction with ComScore to run an online audience measurement system for Dutch industry committee STIR.
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