Gemius and Ipsos retain Hungary web measurement contract
HUNGARY— IAB Hungary and the Association of Hungarian Communications Agencies (MAKSZ) have re-appointed Gemius, in cooperation with Ipsos, as their ongoing providers of online audience measurement services.
The new contract runs from January 2013 until 2017 and covers measurement for online and mobile web audiences and online video audience data.
Filip Pieczynski, VP at Gemius, said: “We are delighted by the decision of IAB Hungary and MAKSZ. It enables us, together with Ipsos, to provide an exceptionally interesting market like Hungary with thorough insight into the local internet audience.”