Fisher hooks Rentrak for local TV ratings
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US— TV and radio station owner Fisher Communications has signed up to use Rentrak’s StationView Essentials tool to count audience figures in three local markets.
The firm will use the service to measure viewing figures for CBS, Fox and CW in Bakersfield, California and in the Yakima and Tri-Cities markets in Washington.
Fisher SVP of business development Randa Minkarah said: “This will allow our clients to more fully appreciate the value of television and become even more successful in reaching their customers.”
Rentrak said 45 stations in 24 TV markets are now signed up to use the firm’s services.
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