Entercom signs up for Arbitron radio ratings
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US— Radio group Entercom Communications has signed up to receive audience ratings from Arbitron in all the markets where the research firm counts listeners.
The multi-year contract includes data from both Portable People Meter-based systems (PPM) and traditional paper diaries.
Arbitron’s chief sales and marketing officer Carol Hanley said: “Arbitron is proud to provide the quality PPM and diary audience measurement data that helps Entercom facilitate its buy-sell process across all of their radio markets and help grow its business.”
- Pierre Bouvard is to leave Arbitron at the end of the month after spending 23 years with the firm, most recently as executive vice president of cross-platform services. Earlier in his career with the company Bouvard served as president of PPM. Bouvard told Radio Business Report that his next move would be “taking the plunge into the world of start-ups and venture capital-funded companies”.
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