Deutsche Telekom picks AT Internet for web analytics task
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GERMANY— Deutsche Telekom has hired AT Internet to provide web analytics software for its internet services, including t-online.de, fussball.de, wetter.info and Musicload.
The deal covers AT Internet’s AnalyzerNX web analytics package and its BuzzWatcherNX social media monitoring tool which Deutsche Telekom tested over several months.
Deutsche Telekom plans to use the software to optimise its sites, improve portal usability and develop its website marketing efforts, said AT Internet.
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