This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 18 April 2014

ComScore analytics wins IAB Peru preferred supplier status

PERU— The Interactive Advertising Bureau Peru has chosen ComScore as the country’s preferred analytics provider, beating a number of other measurement firms in a competitive tender.

Graciela Rubina, executive director at IAB Peru, said: “The selection of ComScore as the preferred analytics provider for our members is an important step forward in our mission to help advance the digital media industry here in Peru.”

Rubina said ComScore’s Digital Analytix platform, which monitors web usage behaviour on computers, mobile devices and social platforms, will help advertisers “understand their online audiences and optimise strategies to develop their digital business”.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory