Cint launches in Australia and adds panel partner

Fieldwork agency Field Force has signed up to the Exchange, which allows researchers to buy access to multiple online panels through one source.

Supporting the launch is Tom Mitchell-Taverner (pictured), who has been hired by Cint to act as its local agent in Australia and New Zealand. He was previously a director at full-service agency Taverner Research.

Mitchell-Taverner said: “With Field Force joining the Cint Panel Exchange and other potential partners showing considerable interest in commercialising their panels through the platform, I estimate that there will be up to 100,000 panellists available for direct sample access in Australia by the end of the year.”