Cinelatino in deal for VOD viewing data
Share
US— Spanish-language film channel Cinelatino has signed a deal to source video-on-demand viewing data from media measurement firm Rentrak.
Data will be provided to Cinelatino through Rentrak’s On-Demand Essentials service, which process daily census-level viewing information from 33 of the country’s cable television operators.
Other recent TV measurement wins for Rentrak include shopping channel Jewelry TV and mobile TV service FLO.
Follow us on
