Buxton partners with Haagen-Dazs Shops
Share
US— Haagen-Dazs has formed a partnership with customer analytics firm Buxton to identify sites for new shops and increase sales at existing ones.
The firm will use Buxton’s web-based Scout system to select and manage locations for new Haagen-Dazs outlets.
Charles Wetzel, president of Texas-based Buxton, said: “We are excited that Haagen-Dazs Shops chose Buxton to help with their real estate and franchising strategy.
“We are able to give Haagen-Dazs Shops executives access to household level data, customers’ purchasing behaviour and lifestyle characteristics, which will enable them to take an analytical approach to their growth and business strategies.”
Follow us on
