At Random picks Run-E survey database tool

The SampleMaker allows users to tag respondents according to specifically designed criteria and lets them integrate existing databases and information in one place.

At Random’s founder and managing director Elfriede Meyer-Ronnau said the new software was “a considerable improvement over our former Excel-based procedure for managing respondents and survey participants”.

The fieldwork company has been using Run-E’s phone studio management tool – the MR Orga Suite – since 2005.