Friday, 25 May 2012

APCO picks Crimson Hexagon for social media analysis

US— PR group APCO Worldwide has tapped Crimson Hexagon’s ForSight platform for social media analysis and intelligence.

APCO’s Evan Kraus says the group will use the software to help clients “understand who leads and influences [online communities] and what community participants care about most”.

 

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory