Nectar launches digital rewards platform

Nectar Tickets will allow people to use their Nectar points on exclusive deals for theatre, comedy, live music, exhibitions and museums tickets, at a fraction of the cost.

The company said offers would include up to 50% off shows such as Let it Be in London’s West End, 2 for 1 on tickets for Moscow State Circus in Manchester or Leeds, as well as one-off specials such as meeting their favourite band or joining the stage during a show.

The deals are accessible through Nectar Tickets’ site, nectar.com/tickets where 500 points redeemed will take £2.50 off the total price.

Nectar, is owned by Aimia, and has 19 million collectors earning Nectar points.