MRPP brings interactive research in-house
Share
Amy Boaz to head new department within Media Research Planning and Placement
US-- North Carolina-based Media Research Planning and Placement (MRPP) has set up a new department focused on interactive media.
The division will be headed by Amy Boaz, who joined the firm in September last year with a remit to review and develop the firm's capabilities in the area.
For the past 10 years, MRPP has offered interactive service through a vendor partnership.
Boaz's department will offer strategic planning and research for interactive media through search engine, email, mobile marketing, display advertising and promotional tie-ins.
Agency boss Shelia Ogle said: “Bringing interactive research and planning in-house will decrease costs and increase results.”
Author: Brian Tarran
Follow us on
