MRI ups sample for issue-specific mag research
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US-- Mediamark Research (MRI) has doubled the number of people it surveys for its weekly web survey of magazine readers.
The agency will now interview 5,000 US adults each week – or 260,000 each year – to produce data on the total audience for individual issues of approximately 195 magazines.
Kathi Love, president and CEO of MRI, said: “By increasing the sample size of the Issue Specific Readership Study, advertisers receive more robust data on the audiences of magazine issues carrying their ad campaigns.”
The survey, which was officially launched in 2007, reports on the reach of campaigns within key demographic targets such as age, education level, gender and income.
“These are the sort of granular metrics print advertisers increasingly need and demand,” said Love.
Author: Brian Tarran
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