MR firms publish first reports from Second Life
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First reports from two real life research agencies working in online virtual world Second Life were published this month.
Market Truths and Reperes have recruited panels of SL residents over the past few months to take part in surveys.
New Zealand-based Market Truths' first study “provides a snapshot of demand and supply in the Second Life women's clothing market during the fourth quarter of 2006”, according to the company's website.
The report can be purchased within SL from the Market Truths office, priced at $5,000 Linden dollars – the virtual world's currency – which is equivalent to around US$19.
Managing director Mary Ellen Gordon told Research: “We're working on a report on the SL real estate market, and have one on perceptions of real life brands in SL scheduled for after that.”
Meanwhile Reperes, based in France, has published an exploratory study of how SL is perceived by its resident. It is free to download from the Reperes website (click here).
• Check back next week to read the online version of our feature on research and Second Life – taken from January's edition of Research magazine.
Author: Brian Tarran
Related links:
SRF and MarketTools to run Second Life focus groups
Research agency opens for business in Second Life
GMI's Menti builds surveys for Second Life
