Movie men call ‘action' on new research venture
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US-- Former Weinstein and Miramax Films marketer Gary Faber has launched a new business called Entertainment Research & Marketing, in partnership with ex-Nielsen man Joseph Craig.
Based in New York, the company's website bills itself as “a custom research and marketing consulting company specialising in delivering audience feedback on movies, live theatre, video games and all other forms of consumer entertainment”.
Faber was senior vice president of marketing for Miramax for eight years until 2005, when he followed Miramax founders Bob and Harvey Weinstein to their new studio, The Weinstein Company, as executive vice president of marketing.
Before partnering with Faber, Craig led the independent film research arm of NRG, owned by Nielsen Entertainment.
Author: Brian Tarran
