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Saturday, 26 July 2014

Millward Brown signs up Finnish licensee

Kuulas to offer ad researcher's quant and qual services across Finland and Baltics

FINLAND-- Helsinki-based research agency Kuulas has become a licensee for advertising research specialist Millward Brown.

Kuulas will offer the global agency's full range of qualitative and quantitative services to clients in Finland and the Baltics.

Andrea Bielli, CEO of Millward Brown continental Europe, Middle East and

North Africa said: “We have been working with clients in Finland through our Danish and Swedish offices for many years and this new partnership

underscores our commitment to them.

“The Nordics have a high potential for development and Kuulas will work closely with our offices in Denmark and Sweden to make Millward Brown's services available to the whole region.”

Kuulas was founded in 2005 and is part of Taivas Group, a Finnish media company that owns advertising agencies, brand consultants and a design firm. It is headed by CEO Pekka Kivimaa.

Author: James Verrinder

Related links:

Indian JV for Millward Brown and IMRB

Millward Brown gets new research team in Taiwan

Millward Brown forms Africa JV with Scangroup

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