NEWS18 February 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Millward Brown has launched a new unit, Millward Brown Analytics, in North America.
Millward Brown Analytics brings together the Marketing Science and Marketing and Planning Systems (MaPS) teams. The new unit will form the backbone of analytics across the North American business, and will also partner with Kantar companies.
Millward Brown Analytics will be jointly led by Chris Petranto, managing partner at MaPS, and Chris Murphy, EVP and managing partner of Millward Brown Client Solutions & Analytics (both pictured). Dirk Wells, co-founder of MaPS, will transition to the role of chairman for the group.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
Resources Group
Associate Director – Mixed Methods – Financial Services, Tech & Media – International Strategic Agen
£50,000–£65,000 + good benefits
Spalding Goobey Associates
Associate Director – Quant– Something a little different where you can make a real difference
£45,000 – 55,000 + bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments