Mid East to get Effective Measure of web

UAE-- Australian firm Effective Measure has inked a deal with Dubai-based Real Opinions to introduce its digital audience measurement solution in the Middle East.

The Effective Measure approach to measuring website audiences combines analytics of actual visitor behaviour with survey data that provides an understanding of the demographics, purchase habits and product preferences of site visitors.

Real Opinions will begin offering the service next month. Its CEO Dan Healy said the partnership would “provide a transparent system for advertisers and publishers that will fuel online advertising spending and growth” in the region.

Author: Brian Tarran