Meetrics secures further investment for ad visibility measurement

2014 saw the company double its turnover from the previous year and last month it opened an office in Paris. The new funding is expected to be invested in the company’s expansion plans and in strengthening the technical and operations teams at its Berlin headquarters.

Existing investors NWZ Digital and IBB Beteiligungsgesellschaft mBH’s VC Fonds Technologie were joined by an investor consortium consisting of yabeo Capital GmBH and other private investors.

“In yabeo Capital GmbH, we’ve found the perfect partner, who will not only provide financial support but, thanks to its industry expertise, will also ensure that our innovations gain maximum benefit in the market,” said Philipp von Hilgers, managing director of Meetrics. “The new funding puts us in an ideal position to increase our international footprint in the UK, France and the US, and to further expand our Berlin headquarters.”