Media planners go to Work

A new agency called Work has begun operations, focussing on integrated market research.

The start-up MR agency will take an integrated approach to research by combining the ‘message' such as a product or brand with the ‘medium' (how the message is marketed).

Former director of strategic services Justin Gibbons and head of consumer insight Dani Washer at media planning agency PHD Media broke away from their previous employer to launch Work.