NEWS2 November 2011
US— Yahoo is to buy segmentation, targeting and analytics technology firm Interclick in a $270m cash deal to boost its online display ad business.
Executive vice president Ross Levinsohn says the deal allows Yahoo “to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics”.
Yahoo is offering Interclick shareholders $9 per share with the expectation that the tender offer will close in early 2012.
Interclick is led by founder and CEO Michael Katz (pictured).
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