TNS integrates Foresight Group into stakeholder management arm
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US— TNS has integrated its employee research firm The Foresight Group into its stakeholder management division.
US-based Foresight, which specialises in monitoring employee perception, was previously a division of Lightspeed Research, which like TNS is a part of Kantar.
Foresight Group CEO Michael Schroeder (pictured) said: “We are currently seeing an increased need for understanding and measuring engagement from employees and customers as a result of recent economic and corporate changes. Combining TNS’ large distribution and consulting network and Foresight’s strong employee research offering means we can be an authority on employee and customer behavioural patterns helping our clients achieve higher performance levels.”
David Kieselstein, CEO of TNS North America, said: “TNS’ stakeholder management area of expertise has a wealth of more than 16,000 studies in this area [employee research] globally. When we combine this with Foresight’s ability to understand employee engagement, we are in an excellent position to offer clients stronger integrated insight into maximising stakeholder relationships.”
