Sample supplier uSamp acquires AOL's DMS Insights

DMS – also known as Digital Marketing Services – will keep its name and the firm’s management and production team will remain in place.

The combined panel offering from the two business totals 2.7 million respondents – including DMS’s 100,000-strong Hispanic panel.

According to uSamp, AOL will remain a “strategic partner” of DMS and continue to use the firm as a provider of online research services.

Matt Dusig (pictured), uSamp co-founder and CEO, said: “This is a merging of two companies with similar visions for serving market research, and we’re thrilled to bring DMS Insights onboard. DMS has pioneered router and river technologies, and is well-known for its heritage of extensive full-service research over the past 15 years.”

Earlier this week uSamp was awarded $10m in private equity funding by OpenView Ventures Partners.