NPD takes a stake in beauty tracker Segmenta

Segmenta’s retail tracking data is collected from more than 900 stores across Argentina, Mexico, Columbia, Chile, Peru and Uruguay. NPD says its investment will be used to support the development of new services.

Miguel Argaez, Segmenta’s director general said: “Our partnership with NPD will give us the additional resources that we need to look at new markets that are becoming more and more important to beauty manufacturers. Our services are highly complementary, and we are looking forward to sharing our knowledge in this area to ultimately benefit the industry.”

NPD’s Mark Turim (pictured) takes a seat on the Segmenta board.He recently moved from his role as president and general manager for NPD’s Asia Pacific business head up Latin American operations.

Before joining NPD he was global head of operations at Ipsos and global COO for Ipsos ASI. He also served as group COO and CEO for Latin America at Research International and spent 18 years in a variety of roles at IRI.