NEWS20 May 2011
US— Nielsen has agreed to acquire NeuroFocus, the neuromarketing agency it invested in back in 2008, according to a report in MediaPost.
The report says that Nielsen made its move after WPP reportedly made a bid for NeuroFocus, triggering a buy-out option linked to Nielsen’s earlier investment. Both firms declined to comment on the article and NeuroFocus executives were unavailable.
Nielsen CEO David Calhoun already sits on the NeuroFocus board.
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – International Strategic Comms
£40–48,00+ bonus and benefits
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Resources Group
Data Scientist (Junior) – Leading Hedge Fund
c. £60,000
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments