Dmrkynetec integrated into GfK and rebranded

GfK first took a stake in the firm in 2008 when it swapped subsidiaries M2A and GfK Animal Health for a 26% stake in the firm, and upped its ownership level to 75% last year.

CEO Stephen Hearn said: “Becoming part of a large global research organisation was a natural evolution in our company’s growth strategy, and GfK was an obvious and complementary partner for our organisation. GfK shares our passion, commitment to and focus on the business of market research, with its 75-year history as a pure market research organisation with a consistent and impressive track record of global growth, innovation and financial success.”

Hearn, who founded DMRkynetec, told Research that GfK had not bought out the remainder of the agency and that the deal was purely “an integration”.

The firm’s management and staff will all stay in place and it will continue to operate from its offices in the UK, US, Europe and Asia Pacific.