Communispace crowd-sources acquisition opportunities

CEO Diane Hessan put a call out today to her almost 5,000 followers on Twitter asking: “If you were in my shoes, what companies would you tell us to consider acquiring?”

Intrigued by what is surely the first time potential takeover targets have been crowd-sourced – at least in the MR industry – Research asked Hessan how much she was looking to spend.

”$ doesn’t matter if it’s the right fit,” she replied.

Communispace has been growing at quite a clip, with clients including Elsevier, Hallmark, Heinz, Kraft, PepsiCo and Reebok.

It was the highest-placed new entry in Jack Honomichl’s annual ranking of the US’s top 50 agencies, coming in at 29 with year-on-year growth of 27% to $29m.

Clearly online communities are attracting a healthy amount of research spend at present. Asked whether Communispace would look to build out its existing offer or explore new territory, Hessan said: “Our primary strategy is to be better and better at what we currently do, but we are also open to complementary capabilities.”

To share a hot tip with Hessan, follow her on Twitter @CommunispaceCEO.