Call Genie agrees VoodooVox acquisition
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CANADA— Digital mobile advertising firm Call Genie has agreed to acquire the assets of US-based data analytics and mobile advertising network VoodooVox.
Call Genie will issue 11,250,000 of its shares to VoodooVox shareholders, with $1.8m in cash payments dependent on net income performance over time.
It expects to use the VoodooVox Analytics tool, which provides real-time demographic information on phone calls and mobile ad traffic, to strengthen its pay-per-call advertising offering.
Call Genie president and CEO Michael Durance said: “The more pay-per-call advertisers know about their callers, the more success they’ll have with their campaigns. Our goal is to create a smarter mobile ad network, and VoodooVox gives us audience insights that benefit key stakeholders in the mobile advertising ecosystem.”
The deal is expected to close this month.
