NEWS27 August 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
INDIA — Television rating company Barc India and TAM India, the television audience measurement joint venture between Nielsen and Kantar, have formed a new meter management company.
Meters will be deployed based on Barc’s sample design and the ratings will be handled through Barc India’s software. This ratings data will be the sole trading currency for the country.
The meter company will have the meter assets and panel management operations of the present Barc India and TAM India panels, which will be jointly owned by Barc India, Nielsen and Kantar. The company will initially have 34,000 meters covering all of India.
Punit Goenka, chairman of Barc India said: “This partnership is a big step forward and we welcome this move forward as a joint industry body. The technology and methodological prowess of Barc, combined with the extra meters and the field force will help the industry progress.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £37,000 + Benefits
Spalding Goobey Associates
Arabic Speaking Senior Research Analyst – (Security and Defence – Africa)
c. £38,000 p.a. (depending on experience)
Resources Group
Research Exec (Qual and Quant) – Consumer and Behavioural Science
£25,000–£28,000 + Benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments