Lightspeed GMI revealed as new global brand

The company has introduced a tagline for the streamlined business ‘We Make Research Easy’ and a new corporate website.

The rebrand marks the complete integration of Global Market Insite (GMI) to Lightspeed Research. Lightspeed Research was established in 1996, and now involves 5.5 million online panelists across proprietary panels in 40 countries.

David Day, president and global chief executive officer (pictured), said: “It is clear we have transitioned from a traditional research panel company to a digital data collection enterprise that provides a comprehensive set of services and business solutions to an ever-increasing variety of customers.”