This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Wednesday, 22 October 2014

McCrindle leaves AMSRS, ending standards probe

AUSTRALIA— McCrindle Research founder Mark McCrindle is reported to have left the Australian Market and Social Research Society (AMSRS), thereby ending an investigation into the company’s methodological standards.

AMSRS was investigating two complaints that had been brought against Mark McCrindle in response to allegations raised in the ABC TV show Media Watch that McCrindle Research had mis-stated the sample sizes used in several studies quoted in the press.

Soon after the Media Watch programme aired, McCrindle’s firm issued a statement admitting that the methodology line of the company’s internal, unpaid research would sometime record the number of people sent the survey rather than the number of surveys completed. But the firm insisted that the problems were in the past and unrelated to any of its commissioned research and findings.

In April, however, McCrindle and the company issued legal proceedings against AMSRS in a bid to halt the investigation until a final determination by the courts.

Those proceedings have now been concluded and settled on confidential terms, according to an article in this month’s edition of Research News, the AMSRS’s magazine (spotted by marketing blog Mumbrella).

“Mr McCrindle’s resignation [from the AMSRS] means that the society is unable to complete the process of dealing with complaints made against him,” the article says.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory