Lansdowne renews Irish readership survey deal
Share
Agency wins newspaper and magazine readership study after competitive pitch
IRELAND-- Lansdowne Market Research has retained its contract to operate the Joint National Readership Survey (JNRS), which tracks readership trends for national newspapers and consumer magazines.
The firm was awarded the three-year deal after a competitive pitch, which began with five agencies and resulted in Lansdowne narrowly beating rival Behaviour & Attitudes.
Sean O'Meara, chairman of the JNRS management committee, said: “The committee was very impressed with the quality of approaches and innovations suggested by both companies.”
However, he said Lansdowne's “long history” with the JNRS and its understanding of the survey tipped the balance in its favour.
The €500,000 contract will run from 2009 to 2011.
Author: James Verrinder
Follow us on
