Kleffmann makes UK agricultural alliance
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German firm teams up with IBR for panel licensing and data analysis deal
UK-- Global agricultural market research agency Kleffmann Group has appointed Independent Business Resource (IBR) as its one of its UK partners.
IBR, which performs market research, data analysis and consulting, has been given an exclusive licence to offer UK clients access to Kleffmann's panel of farmers, called the Agricultural Marketing Information System (AMIS).
The deal will also involve IBR carrying out ad hoc research and data analysis for Kleffmann in the UK.
The Germany-based firm already has a deal in place with Precision Prospecting for UK fieldwork.
Author: James Verrinder
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