Kantar gets creative with Aziz Cami appointment

WPP's information, insight and consultancy division, Kantar, has appointed its first creative director. Aziz Cami is the man taking up the unusual post – unusual for a market research group, that is.

Cami has been tasked with helping Kantar's companies, including Added Value, Millward Brown and Research International, “deliver insights in more compelling ways” and to help clients “visualise the way in which the insights can be deployed”, according to a statement.

Having spent more than 30 years working in design and corporate branding, Cami's experience will be brought to bear on a range of innovation, NPD and concept development projects for some of Kantar's biggest clients.

Kantar CEO Eric Salama said his new hire would also be tasked with building up creative capabilities groupwide – through staff training and appointments, to possible acquisitions or partnerships with other companies.

“Good researchers instinctively want their work to be used and acted upon, and this is part of that solution,” Salama told Research.

Cami will take up his new role on 1 August. He joins Kantar from The Partners, the design and branding agency he founded in 1983 and where he is currently creative chairman.

Author: Brian Tarran